Wearables in the race for ovulation accuracy
Analysis Giulia Paggiola Analysis Giulia Paggiola

Wearables in the race for ovulation accuracy

While a lawsuit questions Oura's sleep-tracking claims, its ovulation-prediction accuracy is quietly outperforming expectations — and so are Apple's and Huawei's. None of them hold medical device status for it. Natural Cycles does but has not published such data. What that gap actually reveals about evidence strategy for FABMs medtech vs wellness products.

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